Heart of the City

SIMS Foundation

In close collaboration with photographer Carlos J. Matos, we teamed up to bring to life “Heart of the City.” Our creative studio spearheaded the post-production, color grading, and look development for the captivating still images. Within this project, we paid homage to the driving forces behind Austin’s music scene, capturing their essence through our retouching expertise.

Profiles of twelve figures weave a tapestry of Austin’s music ecosystem, encompassing performers, stage managers, and more. Set against iconic city venues, these narratives capture the essence of struggle and triumph, painting a vivid picture of the profound impact these individuals have on shaping Austin’s artistic landscape.

Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial

Credits

Client
SIMS Foundation
Photographer
Carlos J. Matos
Capabilities
Retouching / Color Grading / Look Development